Cell C advert degrading and offensive

On 15 November I watched Crimson Peak at the Cavendish Square Cinema in Cape Town. Before the film there was an advert for a Cell C product that showed a couple romping in bed for most of the advert. The shots were meant to look like an R-rated film. The content of the advert had very little to do with the Cell C product that was being promoted. The app had to do with data, I believe.<br> <br> I found this advert to be entirely inappropriate and degrading to women, in that it focused on female semi-nudity and the actress's underwear.<br> <br> Please would you take more care in vetting adverts for airing in your theatres. If I see this advert again I will go to the manager and demand a refund.