Activation of Discovery Vitality movie benefit

Who would've thought that activating my Discovery Vitality movie benefit would be such a mission. I stay in the Randburg area, hence my movie spot is the Ster-Kinekor at Cresta. It has literally been months now that every time I go to the movies I que to activate my Vitality movie benefit, because (according to the staff) this is the only way to do this. When I got to the front I was fed the same story each time: \Sorry