UCOUNT REWARDS PROGRAM

Over the years, you’ve steadily stripped away retail partners from the uCounts rewards programme to the point where it’s become almost useless. There are barely any meaningful places left to spend points, and removing Dis-Chem is just the final blow.

What exactly are customers supposed to do with their points now? The remaining options are limited, impractical, and frankly not worth the effort. On top of that, there’s no option to withdraw or convert points into something genuinely useful.

At this stage, it would be more honest to admit that you no longer have any real interest in maintaining a worthwhile rewards programme. Because right now, it feels like customers are being strung along with diminishing value and fewer choices.

Where, exactly, do you expect people to spend their points in a way that actually makes sense?