Tired of being **** to

I sent an email, to which i was told i need to go to the branch. I called and was told i need to go to the branch with ID etc to get a better RCA/RCP rate. I went to the branch and was told by the manager that they dont negotiate rates and that i cant change the rates on the loan....how is that possible.

Do you really not care about a customer thats been with you for 30 years? Do i really need to move my accounts to another bank?