Still no call-back

I phoned Standard Bank to apply for a personal loan on Friday morning (19 June). The consultant logged a call for me and gave me a reference number saying someone will call me within 24hrs. Monday afternoon, still no call-back. I phoned again and the consultant told me no call was logged so he logged another one saying I will receive a call in 24hrs. Tuesday afternoon, still no call-back. I phoned again on Wednesday morning, the consultant apologised and said he would phone me back in an hour. Today is Thursday and I have still not received any assistance.