SMD doesn't live up to service excellence claims and item has still not been received

I have been trying to get a cable from SMD since the 6 June. 3 weeks later, their customer service and replies to emails is sporadic at best, I have paid but not received any courier or tracking info so have no idea if they even posted the item I paid for, as claimed by them. When I call in, they hang up on me. Now, I'm on hold AGAIN with no further info as to where my parcel is ?? They have the gall to claim they pride themselves on customer service but I have yet to experience this. Next step will be small claims court to retrieve my monies !!