Operating Hours

I generally enjoy the food at Primi so I made my way specifically to Primi Eastgate and was at the the door at 9:55 in the morning and they turned me away and said they only open at 10:30, strange to me as the the websites confirm they open at 9 and if you have a breakfast menu then why open at lunch or brunch.

Anyway what are the actual operating hours so we don't inconvenience ourselves and go somewhere else. I eventually went Piatto across from Primi. I hope the feedback is relevant.