Disgusted by Pineapple debiting account when canceling policy before activation date

Very disappointed in the services we've received from Pineapple, we were in the process of purchasing a new vehicle and we're requesting quotes from Pineapple and another insurance. We accepted the quote from Pineapple on 17th January as their premium was way less. Our policy was only going to be active on 20th January as this was the day we were going to collect our vehicle. On 18th January (one day after) we decided to cancel the insurance with Pineapple as we received a better offer, we sent 2 requests to cancel the policy and we're told that it would be escalated to senior management. To our surprise, even though we canceled the policy one after excepting it and before the activation date, pineapple had the nerve to debit us. This is so upsetting as we paid for 2 different insurances. We were then told that our money would be re-imbursed within 7 - 14 working days. Pineapple how is this even possible you were quick to deduct us but now we have to wait for our money that was not even supposed to be deducted till now we waiting for someone to get back to us with some type of feedback as we have escalated this. I bet the only response we will get is we are so sorry a consult will contact you shortly just for the consultant to tell us the same damn thing!!! I would never recommend pineapple insurance to anyone, if this is how they treat people who canceled their insurance before the activation date then I don't even know how they help you when you need to claim!!! Disgusting