Customer is most certainly not at the center of their business model.

My initial claim to replay my watch was sent to their vendor to repair. The vendor returned the watch in a broken state. I notified Pineapple and they made me make a new claim and pay excess again. the replacement cost was covered on a promotional price that was out of stock and now they are canceling my policy due to me claiming too frequently!! This after getting all my friends and family on Pineapple insurance. Shocked that this is how you treat your customers. I will be telling them all to cancel their policy and go elsewhere.