The R9.99 illusion. Shoppers are not fooled.

Please stop this R9.99 pricing nonsense. Every single item is 19.99 or 4.99 or 29.99 Who are you kidding? Just call it R10, R20, R5 and get done with it. It is so irritating and untidy. Shoppers are not stupid. If I see R9.99 I say R 10. Come on P&P, shoppers are more intelligent than you give them "credit" for.