Smart shopper not getting registered

So I have called Pick n Pay on behalf of my husband, just to register the smart shopper card ( not asking for credit ) Just to be told they are not going to assist me, I have explained to the lady that he doesn't work and have just started a small thing to be able to make some money and that he cannot afford to contact them and wait 22min for the call center just to answer the call, I was told well they can't talk to me , he must call, so I asked if they can call him and I was just bluntly shot off and said no. What happened to the customer care having nice and willing to assist staff members? Maybe we should just do all the buying from Checkers since that they were very willing in assisting him