Rude assisstant manager Brenden at PNP Benmore.

Brenden assistant manager/manager was the rudest person I have ever come across. He was rude to me in front of other customers as well as his staff who were s******ing at me because of their manager. I has gone to buy some of the reduced foods that have reached their sell by dates and had found no prices on these, this is a common occurrence but the staff always manage to get the reduced food prices for me at the till. Yesterday Brenden was called by the staff to put in the reduced price and I had asked him why they weren't already priced. He told me that it was 10 'o clock therefore they weren't reduced yet, I pointed out to him that they had reached their sell by date regardless of what time it was and that I always bought them at the reduced time despite the time. He then informed me very rudely and to the delight of his s******ing staff that the food was not in the reduced section I pointed out that they were in the corner of the fridge where the reduced food is always put, I pointed out that that I did not get them from their original position on the shelf and instead where in the reduced section of the fridge. I was treated very rudely by this manager and the staff had a field day watching him treat a customer in this way. They were obviously very delighted to see him being so rude to a customer who wanted to buy reduced food items. I ended up leaving the store and all my other groceries that I was intending on buying. I will never support this pnp anymore. I hope this manager is dealt with swiftly as I doubt it is the first time he treats paying customers this way. What kind of an example is this man to his staff? How dare he expect a customer to pay full price for sell by date items that are always sold at a reduced rate. What kind of ******* practices does pnp employ.