Rotten fruit

I am a regular shopper at pick and pay store. I go every Sunday to buy fresh fruits and what i have noticed is that fruits on the display shelves are soft, brown and rotting. I am talking mainly about pre-packaged apples, pineapples and kiwi fruits. There are always fruit flies around and the fruit is not in the least bit suitable for consumption. I have also noticed that fruits like strawberries and blueberries are kept in the shelf where the cakes are kept, with NO refrigeration. This is a real shame to see, as these are expensive fruits are that going to WASTE. They become spoilt quickly because they are left with no refrigeration. Pick and pay has really been disappointing in the last few weeks with regards to spoilt fruit. I have been forced to shop elsewhere, which i do not prefer because the other shops do not have the same selection as Pick and Pay but how are we supposed to buy fruits that expensive but rotten? Please Pick and Pay, refrigerate all your fruits if possible because they are becoming rotten and going to waste in vain, without getting a chance to be sold. Customers lose hope, you lose profits.