Pnp tokai junction selling “fresh” products past bb date

Reached out about PnP tokai junction selling products on or after the best before date without marking the product down, or putting it on discount, to find out if that’s normal. Or even notifying customers atleast that it’s past the sell by so they can choose if they want it rather than discovering it’s past the date when they are already at home.Pnp said they would escalate it and then closed the ticket 🥴