Pick n' Pay and Aramex 'Store to Door' - Hiding the Price Increases

So imagine buying something for an advertised price...only to be told on purchasing it - that the instructions required for it to operate are an additional charge.

Some might say that such practice is disingenuous or otherwise counter, (at the very least the spirit of) the Consumer Protection Act. And yet...when you purchase an Aramax 'Store to Door' pack from Pick n' Pay for R99.00 - the waybill (which can't cost more than a rand or two to print) is an ADDITIONAL R20.00 (or more than 20% of the asking price for the bag...and no...before you ask - they won't accept a handwritten substitute).

Someone on their marketing team clearly thought that treating the customer as an idiot was rather quite intelligent, you can imagine them congratulating themselves on ingeniously hiding a product price increase of more than 20% (while still managing to 'hold on' to the price point they've promoted for years) by simply parceling out the most necessary part and then charging 20% more for it.

Now, while I appreciate that Pick n' Pay doesn't in fact OWN Aramex...this is something they find themselves bipartisan to by virtue of their allowing it to happen under their watch. And yes...while their is a mobile-based form users can use for free as well as an app - one has to ask how many consumers then have the time to jump through this technological hoop, or given their surreptitious approach to their customers to date - is this something Aramex and Pick n' Pay are counting on?