More expensive than competitors

Please explain to me and justify why you are much more expensive than any of the competitors in your area? You are all buying from the same supplier, so why is your markup higher than others? Case in point - Catmor Adult cat food all variants 4kg - you are charging R 137.99 whist your competitors are priced at R 129.99 - a difference of R 8.00 per bag. And no, the price I quoted is not a promotional price - this is their standard price - look it up online. For a person buying 6 bags a week this equates to R 48.00 ripoff per week, R 192.00 a month and a yearly ******* of R 2,304.00 Is it because you are a franchise and Pick 'n Pay is not regulating the prices from head office, or are you getting greedy and doing whatever you want to? I've noticed the same thing on quite a few other items - more expensive than your competitors around you. So its easy, I don't buy anything from you and haven't in many months. But today I accompanied someone into the store and had a chance to have a quick look at pricing. Interested to see what your response will be.....