HOW MUCH WILL I SAVE? - WHAT ARE WE MEASURING AGAINST?

SAVE, SAVE SAVE ! The Pick and Pay in my town, and I logically presume every Pick and Pay in the country, and a lot of other retailers at this time of the year bombard other consumers and me with SAVE SAVE SAVE ! ok, great, if I save 5 cents, I am saving, so no problem there. This morning I went shopping at my local P & P and as you walk in it's SAVE Save Save - well it's all over the shop SAVE SAVE SAVE . R56:90 something for a box of "No Brand Mangoes" - No brand Mangoes? how do you brand a natural fruit that has had absolutely no processing, other than possibly washing it? What brand of mangoes can you get? I digress. I do my shopping, more or less R450:00, and at the till, I see I have saved R25:00. " R25 rand I say to the teller. I have bought 2 boxes of mangoes, plus a whole lot of other SAVE SAVE SAVE items and all i get is R25:00? I'm off to see the Fruit & Veg manager. "Mr Manager sir , how much am I saving on a box of mangoes. Thre's 7 in a box, you are selling them at R56: something a box, so about R8 a mango, what is your normal price? how much am I saving? "About R5 a box," he says, R5 for 7 mangoes. about 70c a mango? - wow - Mr Manager, I am a pensioner, pennies count. Why will P & P not tell me how much I have saved until I reach the till? For this discussion, let s agree I bought 8 items including my 2 boxes of mangoes that qualified for a " Smart Shopper " discount/ saving of R25:00. Now, if I had known how much I was saving per item, I could have bought 8 totally different items and saved R27:50- why will P & P not tell me " You are saving 70c on every mango in a box of 7 "No Brand mangoes. Hell, if I knew I was saving 80c on a " no Brand Apple" as much as I love Mangoes and Ice cream for dessert, I would pass on the mangoes and buy the apples. I would be saving more, maybe, over time, even enough for an extra loaf of bread The conversation stopped when I asked him, "What is your opposition selling mangoes for? Because if they are selling them at R7:00 each. You're selling them at R8:00 each, then I am not saving, am I?. What are we measuring my savings against? -Am I wrong to read SAVE SAVE SAVE as the lowest price in town? I sense borderline" false advertising. "Am I wrong? What is the price of a "branded mango," and what brands are you competing against?