FALSE ADVERTISING AGAIN AT PICK N PAY WOODMEAD

I went into Pick and Pay today during my lunch hour to get a few things, they had the Baby soft 9's toilet paper on display with a huge sign hanging above at at R44.99 but when i get to the till i was charged R56.49. when i called the store they asked me to come back to customer service so i can get a refund of the difference. who is going to pay my petrol cost of driving back to the store and my time off work ? this is not the first time this has happened and seems to be a norm for the Pick and Pay Woodmead store. This level of service is unacceptable !!! So you falsely advertise in your store to encourage people to buy the same and overcharge at the till - i suppose you could make a fortune doing this ? Come on Pick and Pay Woodmead - you need to get it right for the new year or you will be losing customers.