Beware "R50 off a future shop" promotion, read the tiny print!

If you are going to reward people with a voucher that is only valid for 2 days, you need to highlight the fact that it is only valid for 2 days, not hide it in the small print.

On the 18th of April I got email from P+P telling me that if I spent R500 or more by the 20th of April I would get "R50 RAND OFF YOUR NEXT SHOP". So I went on the 20th and did a big shop to get my voucher. Generally when I have had vouchers from P+P they have been valid for a week or 2, but when I went to do my next shop 7 days later, the voucher was no longer valid! Turns out the voucher issued to me on the 20th was only valid for 2 days, until the 22nd. Absurd, if I had just done a big shop, why would I be returning within 2 days to shop again. When I put on my glasses and examined the small print on the voucher I saw the expiry date was mentioned there. I went back to the original email and saw it was also mentioned there, but again in small print, about a 10 or 20 times smaller than the headline text of "R50 RAND OFF YOUR NEXT SHOP". I wonder how many other people went and did big shops to get vouchers, which they then couldn't use because they had expired.

I did ring the Customer Care line, they listened to my complaint but said there was nothing they could (would?) do about it.