Terrible service

My wife emailed her birth control prescription last week Wednesday. Got an email saying it was being processed on Thursday. She sent another 6 emails notifying Pharmacy Direct that it was urgent as she needed the birth control by Monday as hers would run out on Sunday. No response via email. She phoned yesterday, Tuesday the 18 and was assured by the consultant that it was labeled as urgent and would be sent overnight and arrive today. Today she phoned and the lady told her she only received the prescription for processing today and it had not be labeled as urgent and would now only arrive by Friday or Monday!!!! Really now? Why do your consultants lie and why don't medications arrive urgently? Email only. Do not phone.