OneDayOnly prices are not the best anymore!

OneDayOnly began as a place where you would find one day only deals. I though that's their whole business model. Lately, past year or so, 90% of their prices are not even close to the best prices available. I always check Takealot for the same product and I can't recall when OneDayOnly was better priced. At least Takealot offers free shipping and returns are so easy in contrast to OneDayOnly. I just wonder how long it's going to take for the general populous to realise that OneDayOnly is no longer one day only deals anymore.