Nteflorist - Unsubscribe from email offence.

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In terms of Section 45 of ECTA, any person who sends unsolicited commercial communications to consumers, must provide the consumer with the option to cancel the subscription to the mailing list and, on request of the consumer, provide the identity of the source from which the consumer’s personal information was obtained.

If the consumer is unable to opt-out of unsolicited communications or the sender refuses to provide the information on where and how contact details were obtained, Sections 45(3) and (4) provide that the sender is guilty of an offence.