No flowers delivery on valentines day

I placed an order on the 11th of Feb for delivery on the 14th of Feb. On the morning of the 14th I checked the delivery tracker on the Netflorist site which showed that the status of the delivery was "Order item out for delivery". By 13:00 the delivery still hadn't arrived. I tried calling Netflorist numerous times to check on the status of the delivery but was unable to get through. I also sent an email through asking if the item will be delivered before 15:00 as there would be no one to collect at that address after that time.

At 16:17 I get an e-mail saying that the item will leave their building soon. So why was the tracker on the Netflorist site showing that the order item was out for delivery? As of writing this, the status is still "Order item out for delivery" and the item hasn't been delivered. Very shocking service. At no point was anyone in contact with me to notify me that my delivery has been delayed and when I might expect it.