Netflorist exorbitant delivery costs

Netflorist's pricing for deliveries within a 25km radius of Cape Town seems exorbitant. For instance, for a single basket containing three items, they charge a delivery fee for each item, totaling R419.85 on top of the basket's cost of R1299.85. In contrast, at the online company where I work, we offer free deliveries for parcels exceeding R1100 to locations like Klapmuts, which is between Cape Town and Paarl.