Loyalty can sometimes be a bad thing - maybe I am getting old

I have been a customer of MWEB for many years from ADSL to Fibre. They have always had an incredible record of up time and on the very occasional problem, whether from their side or VUMATEL I have never waited for longer than an hour for my service to be repaired. The only problem I have now is that it seems as if you stay loyal, other ISP's are coming in at lower prices on different Fibre platforms and you are stuck with a higher price. I would have thought loyal customer's pricing would have been reviewed regularly for retention purposes.