SIM SWAP :( :( :(

Long story short. My contract for a new Cellphone was approved on the 1st of Nov 2015. The sim card is still not active after a sim swap. Whenever I called the store or call centre I've been told to wait for 24 hours. It's the 3rd day now and I still I can't use my new phone. Yesterday, when I was at the store it emerged that everyone came to report the same issue. They promised to escalate all queries to one person at head office to resolve and call us today. I gave them my work telephone number and they never called. If tomorrow this issue is not resolved, I will be going to their store to return the phone and its accessories. Cancel the contract and move to another network. It doesn't help for everyone to keep saying one must wait for 24hrs when the issue is with their system. I have already been inconvenienced having a phone that I cannot use. Mind you, I lost all the data that was on my prepaid when I moved to contract and I couldn't be reimbursed. I fail to understand how moving from prepaid to contract, and a mere sim swap can be such a nightmare!