Advertising non-existent stock

Being due for an upgrade and seeing the iPhone SE being advertised by MTN almost everywhere, my mind was made up to get my upgrade with this handset. This is my first handset update in 5 years, my excitement about this long overdue update was to be expected. So, I started doing the legwork a) first, driving to malls (near and far) and visiting any shop that could help me, b) visiting countless websites and phoning MTN stores I have not visited to yet, and c) finally contacting the customer care center to find out who can help me.

The call center finally confirmed what iStore and the MTN Stores all said. MTN will only be receiving a handful of iPhone SE's sometime in July. Why would MTN sell this extensively in the media if they never had any stock? I guess it would look bad comparing MTN to some of the leading service providers if they did not pretend to be as good as the others.