Mr Price ****?

I was in a Mr Price Sport store this morning. I happened to spot something on the payment screen about some kind of social programme to help the underprivileged youth. I asked the teller and the store manager but they know nothing about it. According to the store manager nobody from head office has bothered to tell them about it. I phoned the call center, no one knows about it. I phoned head office but the phone doesn't get answered. What is going on? Is Mr Price running a programme or not? Why is there no communication between H O and stores? How can the public donate if they are not told about it? This is ridiculous. If someone at Mr Price sers this please advise what is going on, I want to know is this a legit programme and if so how does it work? What's it about?