Cannot transfer Beame

Last year I outright purchased a Beame tracking device for my vehicle at that time. I was offered the a fixed contract at a higher premium where the device was free. However I chose to purchase the device as I new I was not going to keep my vehicle for more than a year and opted for the month to month contract. Upon signing my contract I was never informed that the device cannot be transferred to another vehicle. I did not ask as I assumed that it being an electronic device that is programmable, and it could easily be transferred to another vehicle in the event of me selling my current vehicle. It was my fault for not asking. I now find out after selling my vehicle that it cannot be transferred to another vehicle. Beame could not give me a suitable reason why the device is not transferable or reprogrammable. They have not answered my emails. I have managed to call them however the people answering the phones cannot give me a suitable explanation. Anyway just info sharing.