Misleading Adverti*****t and Poor Accountability – Mit Mak Motors

Over the past few months, I’ve been following Mit Mak Motors with admiration — especially their CEO, affectionately known as Uncle Bobby. The company’s marketing, energy, and “thinking outside the box” approach have always stood out as proudly South African and customer-centric.

That was, until today.

After seeing one of Uncle Bobby’s Facebook marketing videos showcasing two VW Kombis, I was immediately interested in a 2022 VW T6.1 Kombi 2.0 TDi DSG 110kw Trendline (49 000 km) listed for R399 900. The price and vehicle were right in my affordability range, so I contacted Sibusiso — someone I’d previously spoken to at the dealership.

To my surprise, he told me he wasn’t aware of any such vehicle. When I double-checked the Mit Mak website, the Kombi wasn’t yet listed, so I sent him the screenshot and the video directly. I also enquired via Facebook Messenger at the same time.

That’s when things started going downhill.

Sibusiso rep**** that the vehicle “doesn’t exist at that price” and must be an error. Moments later, the Facebook Messenger operator told me that the advertised R399 900 was actually R679 900 — claiming it was a human error.

Let’s be honest — a R279 000 difference isn’t a “typo.” The numbers don’t even resemble each other. For a dealership with the accolades of Reputational Dealer of the Year 2024 & 2025, this kind of oversight is both careless and disappointing. At this level, I expect quality control, double-checking, and integrity, especially when your marketing is designed to build trust.

I immediately took screenshots and a full video of the Facebook ad to ensure I had proof, as I suspected they might attempt to quietly delete or “correct” the post — which, as expected, now appears to have happened.

I’ve since requested that this matter be escalated to Uncle Bobby himself, and I sincerely hope he takes this as an opportunity to uphold the transparency and authenticity the brand is known for.

What I experienced today doesn’t reflect the Mit Mak Motors I’ve come to admire — and it shouldn’t be dismissed as a simple “human error.” It was misleading advertising, and it erodes the trust that so many loyal followers (myself included) have placed in this brand.