Goodbye Mango Clothing

<p>Mango launched a sale yesterday on their South African site. When we all logged on and the items were from R1 to R10. Given that's low, but these days there are many amazing marketing stunts. If only it was one.</p> <p>Woman shopped and filled their carts, probably thinking all their shopping dreams came true. Everyone clicked away and checked out, got the confirmation of the order. But then info started leaking that Mango Spain HQ made a mistake on their side. With no feedback and public apology from Mango clothing, the next day all South African female Mango clothing consumers received a mail:</p> <p> </p> <p>"We are contacting you with regard to your order ******x placed in our mango.com, online store. We regret to inform you that your order could not be processed and that we had to cancel it. We advise you to check all the details provided when you placed your order and to try and place the order again at Mango.com. We apologise for any inconvenience caused."</p> <p> </p> <p>This is the worste response for the mistake made on their part, they could have made this into a great campaign and turn the negative into a positve. Instead they shift the blame to the consumer and advise us to check our into before checking out. </p> <p> </p> <p>If we had to the option to reply to their embarrasing cancellation mail, we would all probably say that we are actaully happy with the info provided and we are happy with the order, and that they should be go ahead and fulfill the order. </p> <p> </p> <p>They just lost a country of consumers. </p>