Misleading advertising

I'm not sure whether I am disappointed in Liquor City or grateful to them. Every year they have their birthday specials; what this means is that, we the customers, give them gifts of greater profits on their birthday. The way this works is that they put up pricing on any number of items, then trumpet in their birthday special advertising pullouts that these items are now available at a magical reduced price just for their birthday. For example, I buy a specific whisky that has been on their shelves for a couple of years at the price of R199.99. In their birthday advertising s**** they boast that just for their birthday this whisky used to be R230 but is now reduced to R199.99 - Save R30! it says. A different branch has been selling this same whisky for R179.99 but now, for their birthday special, you can fork out R199.99. Happy birthday Liquor City. This last example finally persuaded me to give up buying alcohol. So now our household is on tomato juice alternating with sparkling water and we're richer & probably healthier.