Very bad business strategy to make quick money simply because cancellation of their insurance

Very bad business strategy to make quick money simply because cancellation of their insurance. I got qouted premium of 1300 with an excess of 27 000, i signed up then i got qoute from another insurance company which had 6000 excess at a premium of 1800 then i cancelled king price.. again they called me to offer a better qoute but the problem is the once off activation fee of 1200.00 then i rejected the qoute because of 1200 activation fee then thats when they say i ll be liable to pay the fee because i have used the policy to collect my car from a dealership and this was not mentioned to me when i asked about cancellation.. Simply because i rejected a qoute now i am being debited and now the **** of activation fee is on me.. When ever you see king price insurance, please run for your life.. i am battling here with this ****!! Quick money scheme!!!