Unacceptable Claim Rejection by King Price – Loyal Customer Treated Unfairly

I am deeply disappointed and frustrated with King Price Insurance. I have been a loyal customer for years, holding multiple policies — Car Insurance, Home Contents, Portable Items, and Warranty Insurance. However, the recent handling of my home contents claim has been completely unacceptable.

I lodged a claim for my TV, purchased in 2023, which suddenly stopped working on Tuesday, 21 October 2025. After years of flawless use, I came home from work to find it no longer functioning. To my shock, King Price rejected the claim, stating that the damage was due to wear and tear — which is simply not true. A television that is just over a year old, in perfect working order until that day, cannot possibly fail due to “wear and tear.”

This kind of response feels dismissive and unfair, especially given my loyalty and the range of policies I have maintained with King Price. I expected integrity, transparency, and customer care — not a blanket rejection without proper consideration of facts.

King Price, you cannot treat your long-standing customers this way. I demand that my claim be urgently reviewed and approved. This experience has been frustrating, time-consuming, and has left me questioning whether King Price values its customers at all.

I hope this matter is resolved promptly — otherwise, I will have no choice but to take my business elsewhere and share my experience across all platforms to warn other customers.

***/7