Bad Mouthing Competition

I received an sms yesterday 2017/01/03 from King Price asking me to do a quote, being a new year i thought let me give it a go. I was called by a gentleman who gave me a good customer experience giving a premium less than what i was currently paying. I then called my current insurer IntegriSure to cancell my policy with then to which they came back with a premium that was also less than what King Price offered me. I decided to stay with my current insurer as i have been with them for a number of years and did not really want to break the relationship. This morning i called King Price to cancel the policy i took with them yesterday and i was transferred to a Jason Badenhorst. He was very friendly and persuasive but i did not appreciate the manner in which he was using negative information regarding my current insurer. When i confronted him (myself working in the insurance field as well) about using the negative information regarding IntegriSure/Santam which is the underwriters he became defensive throwing RE into the mix telling me he is just giving me factual information. No insurance company should use negative information to overcome a clients objection to cancel. I am highly dissatisfied with the level of desperation that was used in the call i had with him in order to try and retain me as a client.