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Hi there, Sam. Thank you for reaching out. 
We understand your concerns about our service model. Hellopeter is committed to promoting open communication between consumers and businesses. 
Our platform allows businesses to see all their reviews at no cost. However, for those looking to engage more deeply, such as responding directly to feedback and accessing analytics, we offer paid plans to cover these extra resources. This enables us to maintain and enhance our platform for all users. 
Please note that Hellopeter’s subscription model is in line with trusted international platforms like Trustpilot, where businesses invest in monthly or yearly subscriptions to access advanced customer engagement tools. These platforms charge businesses to help them manage, monitor, and respond to feedback effectively, fostering a balanced, constructive review environment. 
We hope this clears things up for you. Thanks so much.