I used to be your customer, and so was Peter Cheales.

There was a time when HelloPeter stood for something. Not just clicks or rankings, but for people — ordinary consumers with real stories, some too raw for marketing departments to stomach.Back then, if you were mistreated, this platform gave you your voice back. The words “I used to be your customer” carried weight — not just disappointment, but principle. That tagline wasn’t just a phrase — it was a stance.I’ve had a review removed. It was factual. Respectful. And deeply personal. No foul language. No wild accusations. Just a careful account of what happened when I was ****** — and then treated like a suspect by the insurer I trusted most. I named no one unfairly. I merely described a process, and a pattern.The platform’s message used to be clear: “Tell your story, and let the public decide.” That message is a little quieter now.Maybe the story will be taken down again. Maybe not. Let’s see how long before they take this one off too.