Not a happy passenger

Golden Arrow introduced the Gold Card recently. They discovered that the passengers on the bus I use, have been using the incorrect card . . . for many years. They are now forcing said passengers to buy a ticket for a much longer trip, even though there is a closer 'hub' to our stop. There is a very limited service on this route, i.e. one bus in the morning and one bus in the afternoon. I use this bus in the morning, but due to this limited service, I have to use a bus on a slightly different route in the afternoon. The option Golden Arrow is offering me is to buy a Go Card for R200.00 more which will allow me to use both routes, whereas before I could use my ticket on different routes in that same area without having to pay that extra amount. This is a great inconvenience but Golden Arrow refuse to see their customers' point of view. All good and well, Golden Arrow is a business but there is absolutely no flexibility. It was fine before and now out of the blue it can't be done?!