Unknown SMS charges to "SEONE00700"

The last two months I have been charged SMS's within a couple of days 20 times at R7 per charge a total of R30.75 per day from, according to my itemised billing, a destination of Seone00700. After two days, I phoned Glocell, only to get a very irritable response from the person at the Call centre that all charges are valid. Another two days lapsed and I phoned the call centre again. Finally I was helped and the charges stopped but from Thursday, 1 November, the charges appeared on my current usage again. Phoned a third time, but again to no avail for any help. Phoned a fourth time and sent two emails before the charges finally stopped. It these charges proceed next month, I will report it to the SA Consumer Complaints division. The service of Glocell is atrocious! I have to pay them for a service fee that I gave no permission for and was totally unaware of. How much do these people **** out of us at the end of the day? I will not renew my contract with Glocell next year when it expires.