Bad packaging and inconsistent

Can someone please explain why the packaging at each store is different and totally inconsistent. Purchasing such expensive products one would think the packaging would be better. At certain shops you receive your clothing nicely wrapped in tissue paper and a lovely branded gift bag and other stores do not even bother to fold the clothing properly and it's just thrown in a paper bag!!! Rediculous.

Experienced the same with purchasing online, my clothing came all wrinkled looked like it had been worn.