Based on recent customer reviews, First Group draws sharp criticism around its Loyal Plus, Flexi Club and timeshare offerings, with guests describing misleading sales promises, unpaid levies, forfeited bookings and complaints that drag on without resolution. Maintenance concerns such as broken air conditioning at La Montagne, room allocation problems at La Cote d'Azur, and a security incident at Lake View Cabanas deepen the frustration. More positively, guests praise Breakers Resort for its views and service, and several callers commend advisors for patient, clear assistance.
TrustIndex
4
NPS Score
-100
Recommended: Unlikely
Nov '25 - Oct '26
Frequently Asked Questions About First Group
What do customers say about First Group?
Based on recent customer reviews, First Group draws sharp criticism around its Loyal Plus, Flexi Club and timeshare offerings, with guests describing misleading sales promises, unpaid levies, forfeited bookings and complaints that drag on without resolution. Maintenance concerns such as broken air conditioning at La Montagne, room allocation problems at La Cote d'Azur, and a security incident at Lake View Cabanas deepen the frustration. More positively, guests praise Breakers Resort for its views and service, and several callers commend advisors for patient, clear assistance.
Is First Group trustworthy?
First Group has a TrustIndex of 4 out of 10 on Hellopeter, based on 13 reviews in the last 12 months. They reply to 75% of negative reviews, typically within 9 hours 45 min. Hellopeter has tracked First Group across 132 total reviews. How is the TrustIndex calculated? →
Recent reviews (13)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2015
Misleading and poor communication
I recently signed up for the first group loyal plus deal. I was at the breakers resort and went to the ekko lounge to discuss this with a rep. I was told that if I sign up I'll always have access to the 2 night mid week deal and 4 night mid week deal at Breakers. Upon going to book again I realised that breakers amongst other resorts are not eligible on this deal which is frustrating knowing that the only reason I signed up was for the Breakers deals. When I Called in, all I got was an apology and no further assistance. Nothing to make up for the fact that a paying client was misled and there's nothing that could be done to rectify this.
1 reviews | Active since Jan 2015
Misleading and poor communication
I recently signed up for the first group loyal plus deal. I was at the breakers resort and went to the ekko lounge to discuss this with a rep. I was told that if I sign up I'll always have access to the 2 night mid week deal and 4 night mid week deal at Breakers. Upon going to book again I realised that breakers amongst other resorts are not eligible on this deal which is frustrating knowing that the only reason I signed up was for the Breakers deals. When I Called in, all I got was an apology and no further assistance. Nothing to make up for the fact that a paying client was misled and there's nothing that could be done to rectify this.
1 reviews | Active since Jul 2026
They help their clie...
They help their clien nice and in respect, making sure that the client understands clearly and give a chance for the questions if they are not understanding
1 reviews | Active since Jul 2026
They help their clie...
They help their clien nice and in respect, making sure that the client understands clearly and give a chance for the questions if they are not understanding
1 reviews | Active since Feb 2026
First serve
The worst experience ever I had with a company that hires out cars... First serve is useless I won't recommend them to anyone... I am still waiting on deposit to be paid back and everytime I phone them they have different stories.
1 reviews | Active since Feb 2026
First serve
The worst experience ever I had with a company that hires out cars... First serve is useless I won't recommend them to anyone... I am still waiting on deposit to be paid back and everytime I phone them they have different stories.
1 reviews | Active since Mar 2026
La Montgane (Rather not)
We booked a two-week stay at La Montagne with our small baby, expecting a comfortable and relaxing experience. Unfortunately, our stay has been very disappointing from the start. The room is extremely hot, and the air conditioning is not working. We were informed that there is no clear timeline for when it will be fixed, which is simply not acceptable—especially when traveling with an infant. What has made the situation worse is the lack of urgency and concern shown by the staff. There has been little to no proactive communication or effort to resolve the issue or offer a suitable alternative. For a property of this standard, we expected much better service and accountability. At the very least, guests should be kept comfortable and treated with genuine care, particularly in situations like this.
1 reviews | Active since Mar 2026
La Montgane (Rather not)
We booked a two-week stay at La Montagne with our small baby, expecting a comfortable and relaxing experience. Unfortunately, our stay has been very disappointing from the start. The room is extremely hot, and the air conditioning is not working. We were informed that there is no clear timeline for when it will be fixed, which is simply not acceptable—especially when traveling with an infant. What has made the situation worse is the lack of urgency and concern shown by the staff. There has been little to no proactive communication or effort to resolve the issue or offer a suitable alternative. For a property of this standard, we expected much better service and accountability. At the very least, guests should be kept comfortable and treated with genuine care, particularly in situations like this.
1 reviews | Active since Jul 2013
Non existent help from First Group
Once again non existent service from First Group (Flexi Club). Been waiting since 6th February to be assisted with a problem going back to January 2025. Very quick to phone and ask for levy monies but cannot resolve or do not want to resolve a problem (which was proven to be them at fault) from last year. Also proud to tell you the value of timeshare but you cannot sell it without making a loss. Levies must be up to date and when you sell (if you can) you don't even get prorata levies back but new owners must also pay. All in their favour definitely not trying to keep or assist long standing customers. Your service is atrocious - get promised the world when you complain and big apologies - this means absolutely nothing if you don't resolve the problem.!!! Resolve the problem and stop phoning and asking me to pay!!
1 reviews | Active since Jul 2013
Non existent help from First Group
Once again non existent service from First Group (Flexi Club). Been waiting since 6th February to be assisted with a problem going back to January 2025. Very quick to phone and ask for levy monies but cannot resolve or do not want to resolve a problem (which was proven to be them at fault) from last year. Also proud to tell you the value of timeshare but you cannot sell it without making a loss. Levies must be up to date and when you sell (if you can) you don't even get prorata levies back but new owners must also pay. All in their favour definitely not trying to keep or assist long standing customers. Your service is atrocious - get promised the world when you complain and big apologies - this means absolutely nothing if you don't resolve the problem.!!! Resolve the problem and stop phoning and asking me to pay!!