Scores reflect the Overall AI Score for each category
Based on recent customer reviews, 1st for Women is defined by a sharp contrast between its call centre and its claims machinery. Customers repeatedly name individual consultants who reduce premiums, explain cover in detail and call back within minutes, driving strong Agent Quality (4.3) and Pricing (3.7) results. However, Claims Handling (2.7) and Repair Quality (2.2) draw sustained frustration around delays, rejections and appointed panel beaters.
Top Strengths:
- •Agent Quality & Customer Care: Customers name consultants such as Sebastian Ramouthar, Nathan Chetty, Claire Naidoo, Sthembile Mzobe and Ntuthuko Yika with words like gem, asset and above and beyond. Patience, clear explanation and multilingual assistance are recurring praise points.
Replied to 99% of negative reviews
Reply time on negative reviews: 34m
TrustIndex
10
Perfect Score
Ranking
#10
in Home Insurance
Reply Time
18m
NPS Score
42
Recommended: Likely
Replied to 99% of negative reviews
Reply time on negative reviews: 34m
Nov '25 - Oct '26
Frequently Asked Questions About 1st for Women
What do customers say about 1st for Women?
Based on recent customer reviews, 1st for Women is defined by a sharp contrast between its call centre and its claims machinery. Customers repeatedly name individual consultants who reduce premiums, explain cover in detail and call back within minutes, driving strong Agent Quality (4.3) and Pricing (3.7) results. However, Claims Handling (2.7) and Repair Quality (2.2) draw sustained frustration around delays, rejections and appointed panel beaters.
What is 1st for Women's biggest strength?
1st for Women's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Customers name consultants such as Sebastian Ramouthar, Nathan Chetty, Claire Naidoo, Sthembile Mzobe and Ntuthuko Yika with words like gem, asset and above and beyond. Patience, clear explanation and multilingual assistance are recurring praise points.
What are the most common complaints about 1st for Women?
The most common complaint about 1st for Women, based on Hellopeter's AI analysis of recent customer reviews, is Claims Handling & Resolution. A recurring theme is claims running for months without proactive updates, rejections customers feel are unexplained, and excess recovery from third parties stalling for a year or more. Courtesy car and car hire disputes compound the frustration.
How does 1st for Women compare to other Car Insurance companies?
1st for Women scores 3.3 out of 5 on Hellopeter's AI analysis of service quality in Car Insurance, compared to the Car Insurance industry average of 3.2. Their strongest theme is Agent Service (4.4); their weakest is Repair Quality (2.4). The top AI-rated Car Insurance business on Hellopeter is OUTsurance (4.2). How is the AI Score calculated? →
Is 1st for Women trustworthy?
1st for Women has a TrustIndex of 10 out of 10 on Hellopeter, based on 6,196 reviews in the last 12 months. They reply to 99% of negative reviews, typically within 34 min. Hellopeter has tracked 1st for Women across 24,535 total reviews. How is the TrustIndex calculated? →
Recent reviews (6,196)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2026
Ayanda provided absolute excellence today
Ayanda provided absolute excellence today. They resolved my inquiry quickly, communicated clearly, and maintained a warm, helpful attitude. Phenomenal customer service that truly reflects the First for Women brand values! Thank you Ayanda
1 reviews | Active since Jan 2026
Ayanda provided absolute excellence today
Ayanda provided absolute excellence today. They resolved my inquiry quickly, communicated clearly, and maintained a warm, helpful attitude. Phenomenal customer service that truly reflects the First for Women brand values! Thank you Ayanda
1 reviews | Active since Jun 2018
Horrific service horrific service providers
Horrific service claims don't get resolved . I reported a leak 3 weeks ago the water is dripping down by kitchen window . They sent a plumber out who said it's the shower floor thats not sealed as bathroom is above the kitchen scullary . Shower never gets used . Claim rejected . I told them this is impossible they need to escelate . They sent through other plumbers yesterday . They now accessed that there is a water leak in the pipe in the slab . . The water leak has now damaged my kitchen cupboards and my blimds in the kitchen . The water continues dripping . Three weeks later still no solution. I've left numerous messages for Mohammed regarding my claim no calls get returned . The damage to my property is getting worse and who is going to pay this water bill. Really does it take 3 weeks to just get someone to assess that's . Horrific service . They fast in taken your money monthly but pathetic is resolving damages . When will this nightmare end
1 reviews | Active since Jun 2018
Horrific service horrific service providers
Horrific service claims don't get resolved . I reported a leak 3 weeks ago the water is dripping down by kitchen window . They sent a plumber out who said it's the shower floor thats not sealed as bathroom is above the kitchen scullary . Shower never gets used . Claim rejected . I told them this is impossible they need to escelate . They sent through other plumbers yesterday . They now accessed that there is a water leak in the pipe in the slab . . The water leak has now damaged my kitchen cupboards and my blimds in the kitchen . The water continues dripping . Three weeks later still no solution. I've left numerous messages for Mohammed regarding my claim no calls get returned . The damage to my property is getting worse and who is going to pay this water bill. Really does it take 3 weeks to just get someone to assess that's . Horrific service . They fast in taken your money monthly but pathetic is resolving damages . When will this nightmare end
1 reviews | Active since Oct 2026
Terrible
I am extremely disappointed with the way First for Women has handled my motor vehicle insurance claim. I was involved in an accident on 26 August 2026 and submitted my claim promptly. I was later instructed to take my vehicle to Northside Auto Body in Muledane, where I delivered it on 8 September 2026. First for Women provided me with a rental vehicle for 30 days, while the repairer advised that the repairs would take approximately 21 days. However, the repairs could only start after First for Women approved the claim on 16 September 2026. The delay in approving the claim affected the repair turnaround time, but First for Women is now refusing to extend my car hire. I am being forced to return the rental vehicle even though my own vehicle is still undergoing repairs. What is even more disappointing is that First for Women did not proactively follow up with the appointed repairer to monitor the progress of the repairs. The insurer only became aware of the extent of the delay after I contacted them and complained. I comp**** with all the requirements, submitted my claim promptly, and delivered my vehicle to the repairer selected by the insurer. I should not be left without transport because of delays that were not caused by me. I am requesting First for Women to take responsibility, extend my car hire until my vehicle is ready for collection, and provide a clear update on when the repairs will be completed. Based on how this claim has been handled, I am giving First for Women 1 star. The service, communication, and lack of accountability have been extremely disappointing.
1 reviews | Active since Oct 2026
Terrible
I am extremely disappointed with the way First for Women has handled my motor vehicle insurance claim. I was involved in an accident on 26 August 2026 and submitted my claim promptly. I was later instructed to take my vehicle to Northside Auto Body in Muledane, where I delivered it on 8 September 2026. First for Women provided me with a rental vehicle for 30 days, while the repairer advised that the repairs would take approximately 21 days. However, the repairs could only start after First for Women approved the claim on 16 September 2026. The delay in approving the claim affected the repair turnaround time, but First for Women is now refusing to extend my car hire. I am being forced to return the rental vehicle even though my own vehicle is still undergoing repairs. What is even more disappointing is that First for Women did not proactively follow up with the appointed repairer to monitor the progress of the repairs. The insurer only became aware of the extent of the delay after I contacted them and complained. I comp**** with all the requirements, submitted my claim promptly, and delivered my vehicle to the repairer selected by the insurer. I should not be left without transport because of delays that were not caused by me. I am requesting First for Women to take responsibility, extend my car hire until my vehicle is ready for collection, and provide a clear update on when the repairs will be completed. Based on how this claim has been handled, I am giving First for Women 1 star. The service, communication, and lack of accountability have been extremely disappointing.
1 reviews | Active since Dec 2017
The Worst service Ever
i wish i could give this company a -5 what horrible service from this warranty department a claim was submitted on monday the 30th sept today the 07th of october we have ZERO feedback from the warranty team i keep making calls and getting no feedback if you have a customer which is having a terrible experience would you not want to resolve the issue? customer service is forgotten at this company i am utterly disgusted with the claims process and the way they have handled us.
1 reviews | Active since Dec 2017
The Worst service Ever
i wish i could give this company a -5 what horrible service from this warranty department a claim was submitted on monday the 30th sept today the 07th of october we have ZERO feedback from the warranty team i keep making calls and getting no feedback if you have a customer which is having a terrible experience would you not want to resolve the issue? customer service is forgotten at this company i am utterly disgusted with the claims process and the way they have handled us.