1 reviews | Active since Jan 2012
Faithful-to-Nature promoting ***ist, woke ideologies and agendas
I'll let the e-mail conversation speak for itself:
To whom it may concern,
I was browsing the store to place another order and came across something rather strange, on some of your product pages I noticed an icon advertised stating woman founded company, as if it is some kind of benefit or good cause or something. Can you please tell me what is going on here, is your company ***ist or openly promoting ***ist ideologies?
Regards, Louis
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Hi Louis
Thank you for your email
Faithful to Nature aims to highlight diverse and inclusive business practices, including supporting woman-founded companies. By showcasing products from woman-founded businesses, the store promotes diversity and supports gender equality in entrepreneurship. This is not intended to be ***ist or promote ***ist ideologies, but rather to celebrate and support women-led initiatives in the business world.
Hope that is helpful.
Faithfully Yours
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Hi Nicolene,
If that's true, where are your icons for male and transgender founded businesses? Let me guess, there aren't any... What you guys are doing is encouraging ************** based on *** which is the very definition of ***ism. I am appalled that a company such as Faithful-to-Nature would participate in such absurd and nonsensical agendas, luckily most of your products can be found elsewhere, so you won't be seeing me again.
Goodbye, Louis
Thank you for taking the time to share your thoughts. We’re sorry to hear that our intention to support a historically underrepresented group was received in a way that has caused frustration.
The icon you refer to is one of several ways we highlight supplier diversity, not to exclude or diminish others, but to transparently celebrate the diverse backgrounds of the people behind the products we offer. This includes women-founded businesses, as they have historically faced unique barriers in entrepreneurship.
Currently, we don’t display icons for every possible founder identity and we understand that this can raise questions. We’re actively listening to feedback like yours as we continue to refine how we communicate about the brands we partner with, always aiming to do so with fairness and integrity. Your perspective is a reminder of the need to reflect openly and critically on how we do that, and we appreciate it.
We regret that this experience has led you to reconsider your relationship with us. That was never our intention. Nevertheless, we respect your decision and thank you for your past support.
Regards,
Team FtN
Thank you for taking the time to share your thoughts. We’re sorry to hear that our intention to support a historically underrepresented group was received in a way that has caused frustration.
The icon you refer to is one of several ways we highlight supplier diversity, not to exclude or diminish others, but to transparently celebrate the diverse backgrounds of the people behind the products we offer. This includes women-founded businesses, as they have historically faced unique barriers in entrepreneurship.
Currently, we don’t display icons for every possible founder identity and we understand that this can raise questions. We’re actively listening to feedback like yours as we continue to refine how we communicate about the brands we partner with, always aiming to do so with fairness and integrity. Your perspective is a reminder of the need to reflect openly and critically on how we do that, and we appreciate it.
We regret that this experience has led you to reconsider your relationship with us. That was never our intention. Nevertheless, we respect your decision and thank you for your past support.
Regards,
Team FtN