Buyer beware - loyalty means nothing

I have been shopping with FTN for nearly 20 years. I had an issue with check out for the first time ever yesterday. I had a discount code that I wanted to use. I tried again this morning, but my discount code has expired. Nicolene told me that she is "so sorry and understands my frustration" but there is nothing she can do to help.

I foolishly thought that having been a loyal customer since 2008 and having spent over R300,000 (yes, THREE HUNDRED THOUSAND RAND) in that time, I would be given the grace of the discount being reinstated, even though it was only R92. A saving is a saving. Really FTN? I am massively disappointed as your brand has been one that I have advocated and supported. I always thought that you are an ethical and caring business who looks after their customers. But no matter. I have learned my lesson and I will take my custom elsewhere.

Learn from my mistake fellow shoppers. Don't be swayed by their marketing. They are just like any other corporate.