Dis-Chem *******. Excessive price increase

Dis-Chem a big ******* and *****ing the consumer. Exactly one month apart. And I have both receipts. Colgate 75mm Pro gum toothpaste bought on 25/4/18= R24,95. One month later on 25/5/18 = R32,95 or +- 32% increase. Or +- 360% year on year !!!!!!