COCA-COLA IS BIASED

Coca-Cola SA has recently put forward a price reduction campaign whereby they are price marking products for retailers to sell. I as a retailer affiliated to a group, which I'm sure produces substantial business for ABI, have been disallowed these discounts needed to sell at the stipulated prices marked on the packaging. I feel that this is completely unfair and goes against what the Competition Commission was formed for. Enlighten me as to how it seems logical that I receive price marked packing but am not able to sell it at the stipulated price, let alone I should pay more for that product than what it is intended to sell for. All the other major chains have been accommodated with open arms but yet we must look like a fool to our loyal customers. This is simply the art of the new school economy of South Africa. Support the big boys and completely forget about everyone else. Coca-Cola you should do better and take a look at your values and ethics statements, they could do with some change.