The Sim Swap Saga

Hello Peter...<br> <br> ...so I walk into Cell C with my fiance yesterday to find out what is wrong with her phone (she wasn't getting any signal). The young man at the counter was very happy to check it out for us, and then notified us that the sim card was damaged. So we asked him if we could then get a new one, to which he rep**** in a very cold, unhelpful manner - \Yes but you will need to RICA the sim.\" We didn't have our documents with us so we headed out to carry on with our shopping. While inside one of the supermarkets we found Cell C sim cards and proceeded to buy one and after calling Cell C, found that RICA wasn't necessary at all, and it could be done via the phone.<br> <br> THE POINT: <br> Dear Cell C - Please teach your employees about your service offering OR Teach them how to care enough about their customers to actually help them. "