Sim swop delay

24/07 at 07h05 I called Cell C (CC) to apply for a sim swop as I had received a new phone on my upgrade. The lady I spoke to told me I would get a call from the sim swop department between 2 - 6 hours. I called them back 7 hours later and was told the SS dep is experiencing a back lock and they will call me back before the end of the day. 25/07 at 3pm I call again, only to be told the SS dep closes at 2pm and I that I might only get the swop done on Monday. 27/07 I call again and this time I'm told due to the back lock my ref number is still on stage one and before the guy I spoke to could tell me how many stages I still had to go through my phone cut (this is my old phone which has been giving me problems) hence the upgrade which I cant use! 28/07 I decide to send an email on my query. NOTHING. Today 09h55 I call AGAIN and am told I would be called back in the next hour. 4 hours later still nothing. Really now...I understand the buy- out's might be causing havoc with the swops but please not at the expense of your old loyal customers! I might as well take this phone back because I really do not see the point of me having this upgrade if I can't use it!!