Cell C does not know their own product/No Feedback

I recently upgraded my phone with Cell C, i received my new handset and was told to call in to activate my sim card. A lady got back to me and advised me that my sim card that they sent to me cannot be activated as the RICA serial number is not loaded in the system, my question thereafter was how can you not activate your own product. i was told to go in store to activate my sim with no charge, i go in and they want to charge me. i call in again and was passed on to 4 departments who couldn't help and each department was confused as to why im been transferred to them. Eventually i asked for a manager and got transferred to a team leader who assisted me. The exact same events took place when i initially signed up with Cell C as well. i advised them that this keeps happening and is an inconvenience to my and why should i stay with them, no answer, i also asked what is cell c going to do to retain me as a client, the person laughed and then said a department will contact me for that but up till now, no response.<br> <br> I said this last year and ill say it again, your contact centre is weak, im a operations manager for call centres, hire me and your service levels will increase.