Cell C - App - What a joke of an experience...

Cell C, come on....

As I am writing this, I cannot stop thinking of the hundreds of millions of rands in revenue Cell C brings in every year and for some reason, cannot invest 0.1% of it into a well built functioning APP that would only benefit the Cell C brand.

I have so many complaints with the current app that I do not even want to waste my own time listing them here..

Once you download the app and open it up, it just feels like an absolute horrible experience. The UI is a complete mess. The App is not even up to date for the latests phones on the market.. For a company like Cell C to neglect their App, which IS THE BEST WAY TO TARGET AND KEEP YOUR CUSTOMERS HAPPY AND INFORMED just proves to us all how uninterested they are to give us, the customers, some form of value.

I highly recommend that you take this constructive criticism seriously and actually act upon it.

I look at companies like GIFFGAFF in the UK, they have a wonderful business model that is great value for customers.

If you want to differentiate your business from your competition (Telkom, Vodacom, etc) make your customers happy and invest in something that 'adds value" to them.

Thank you for reading.

LW